Digital Marketing Portfolio

About Me

Hello, I’m Trent Butler.

I am a marketing student at the Pennsylvania State University. I am a senior with a strong passion to continue learning about business as I go further into my career.

My niche is digital marketing. I got interested in digital marketing because the organization I was working for at the time had a poor digital presence leaving customers in the dark. I was driven to help and ultimately lead me down the path of marketing and away from corporate finance.

PSU Smeal College of Business: Marketing Course Work

Through my time at Penn State I have taken many classes within the Smeal College of Business. Penn State has a unique payment system allowing me to take 12 credits or 19 credits for the same price. I utilized this to take classes in other areas outside of marketing that I found interesting.

Along with my core business classes I also have taken classes in:

Advertising & Promotions Management
Digital Marketing & Digital Marketing Analytics
Advanced Sales Management
Marketing Research
Consumer Behavior

I also hold a certification from Amazon Advertising with another certification coming soon (likely Google Analytics).

My Extracurricular Projects & Experience

Philipsburg Elks Lodge & Country Club

This organization is an Elks Lodge & Golf Course with a Country Club Style Restaurant & Bar. With 1,000s of Elks Lodges, They rank as one of the largest Elks Lodge’s in the United States.

Project Background

View Website

This is an active project I am working on. The Philipsburg Elks Lodge & Country Club had a poor digital presence with an outdated website. I was driven to help this organization because I saw it as an opportunity for mutual benefit.

I wanted to improve the marketing operations for the organization as a whole and to further develop my own digital marketing skills. This project has required numerous skills so far including but not limited to: Sales Pitch, Marketing & Keyword Research, Search Engine Optimization, Branding, & more

Experienced Areas of Digital Marketing

I have also created other websites for various businesses. Through these projects I have experience with these digital marketing topics:

Search Engine Optimization
Digital Advertising
Email Marketing
Social Media Marketing
Branding & Copywriting
Data Analytics

My Personal Tips for Entrepreneurs in College

Free Tip

As Penn State Students, we have access to a lot of resources. One resource I use is Adobe. If you are struggling with adding images to your website, consider a stock image source. All of these images were licensed for free from Adobe Stock Images using my PSU account.

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